Cookies & Privacy Policy

What information we collect

We do not store credit card details nor do we share customer details with any 3rd parties

The information we collect via this website may include:

1. Any personal details you type in and submit, such as name, address, email address, etc.

2. Data which allows us to recognise you, your preferences and how you use this website. This saves you from re-entering information when you return to the site. This data is collected by cookies from your navigation around the site. A cookie is a small amount of data which we send to your computer. The data is then stored on your browser or hard disk. Most web browsers can be set to prevent you from receiving new cookies, notify you before accepting cookies or disable cookies altogether. Details about this can normally be found in the Help facility provided with your browser. If you disable cookies, you will not be able to receive personalised facilities and your progress to check out may take longer. The cookies store information only for as long as you are viewing the website.

3. Your IP address (this is your computer’s individual identification number) which is automatically logged by our web server. This is used to note your interest in our website.

How can my cookie preference be changed?

When you first use our website, we will ask you to consent to our use of non-essential cookies. You can manage and change your cookie preference through your web browser settings. Further information on cookies is available widely online however, if you disable or delete certain (essential) cookies you may not be able to shop or access important parts of our website.

4. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).

5. My New Wardrobe may send you marketing messages by SMS; about us and our products; where you have not unsubscribed or where you have otherwise signed up, or consented, to receive marketing messages. You have the right to withdraw your consent to processing of this nature at any time by contacting our customer care team. You can tell us you no longer wish to receive marketing information from us by following the unsubscribe link at the bottom of your marketing emails. Alternatively, you can contact us. We’ll hold on to your information for as long as you continue to have an account to receive email or SMS alerts. If you no longer wish to have an account and receive email or SMS alerts, you can contact us and request that we close your account. To do this, simply email us at

What do we do with your information 

Any personal information we collect from you will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

1. to process your order, to maintain guarantee records and to provide after-sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service)

2. to carry out security checks (this may involve passing your details to credit reference agencies, who will check details we give them against public and private databases and may keep a record of that check to use in future security checks - this helps to protect you and us from fraudulent transactions)

3. To comply with legal requirements We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use our site and issuing our emails for us.

Your rights

You have several rights under the data privacy legislation. This includes, under certain circumstances, the right to:

  • Request access and obtain details of your personal information that we hold (this is commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  • Request erasure of your personal information. This means that you can ask us to delete or stop processing your personal information, for example where we no longer have a reason to process it. The right to have data erased does not apply in all circumstances.

If you would like to exercise any of these rights, please contact

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person or dealt with by a person who has no right to do so.

Whilst this privacy notice sets out a general summary of your legal rights in respect of personal information, this is a complex area of law. More information about your legal rights can be found on the ICO’s website at


What are Cookies?

Cookies are data files which can hold small amounts of information and are stored on your device (computer, smartphone, etc) when you visit a website. Some cookies are essential to enable you to move around our website and use its features, while some cookies are non-essential, for example to improve your shopping experience. You can choose to not allow some types of cookies but blocking those may impact your experience of the site and the services we are able to offer. We have set our further information below.

How do we use them?

We use cookies for:

  • essential operations, such as site navigation
  • allowing you to set up an account, add items to your shopping cart or your Wishlist, and making payments
  • remembering items you placed into your shopping cart on a previous visit, or remembering which currency you shop in
  • analysing visitor numbers and behaviours, such as what pages are frequently visited and how long for
  • assessing the success of our advertising campaigns, offers and communications
  • targeting suitable advertising messages
  • understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites


What types of cookies do we use?

Strictly necessary cookies: we use these as they are essential for this site to function and they allow you to navigate the site and use our features, such as ‘Add to Cart’, ‘Add to Wishlist’ and make a payment. We do not require your consent to place these cookies. Nevertheless, you may be able to disable these cookies yourself on your device/ browser however if these are disabled, your experience may be interrupted and essential features may become unavailable.

Functionality cookies: customise the look and appearance of the website. For example, a functionality cookie will remember your username and language preferences next time you visit.

Targeting or advertising cookies: deliver advertisements which are tailored to your web activity. A targeting cookie tracks what you click on whilst on our website and may share details of what you click on with other organisations (such as advertisers). These cookies can also help us to measure the effectiveness of an advertising campaign. Third party cookies may be used on our website by approved organisations to provide services on our website.

Performance/analytical cookies: allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it.  This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.  We use cookies to compile visitor statistics such as how many people have visited our site, how they reached our site, what type of technology they are using (e.g. Mac or Windows, which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website.

We have enabled Google Analytics, and Google Tag Manager on the website to allow us to review information about users of the website, including identifiers such as age, gender, location. We may use this information to enable us to make decisions about what information to include on the website and how to present it. We have also enabled Googles Ad Manager on the website to allow us to track how advertising interactions are related to site visits and conversions on the website.

We and our third-party suppliers, including Google, use first-party Google Analytics cookies and third-party DoubleClick cookies together to collect the data for the Google Display Network Impression Reporting functionality.

You may opt-out of tracking from Google Analytics and/or the Google Analytics Advertising features enabled on the website by refusing the use of cookies (see below), through configuring the Google Ad settings or by installing the Google Analytics Opt-out Browser Add-on.